The ETF Effect – and the Opportunity it Presents for Investors

There is a repeating dynamic in US equity markets. It represents an opportunity for investors.

  • News breaks – authenticity not required.
  • The information is parsed based upon simplistic memes, general ideas which have worked in recent trading.
  • The fastest algorithms jump on the trade, using the ETFs that fit the story. (The Seattle Times describes this, citing Josh Brown, who frequently makes this point on CNBC).
  • Financial media sources interpret the move, usually repeating the popular concept.
  • Some traders and investors “chase” the action.
  • The algo traders flatten positions, booking a profit, and move on.

Meanwhile – inside the ETF – each member is bought or sold, whether or not it fits the current story!

An Example

A current theme, based upon the success of Amazon (AMZN), is that “retail is dead.” The retail SPDR (XRT) shows how this has played out over recent weeks.

The emphasis on ETF trading takes the simple theme and applies it to all companies in the ETF – whether or not that is appropriate.

Here are two companies where ETFs hold 8-10% of the stock – Williams Sonoma (WSM) and Guess (GES). Here are the F.A.S.T. Graph summaries for each.


WSM has a nice dividend, no debt, and a reasonable multiple. It also has an anti-AMZN online and value component as part of the business. It is not just like the other retail ETF members – even if one gives credence to the basic theme.

GES is rather expensive on a PEG ratio, but it does have a great dividend and almost no debt. It is easy to see why some would find it attractive, and unlike other retailers.

Investment Implications

Any stock’s return is a combination of the overall market, the sector, and the company’s results. For investors who analyze the fundamentals of the company, exclusively trading ETFs misses out on an important potential source of edge.

The examples cited above both beat earnings estimates today and will probably have nice gains tomorrow. It can pay handsomely to focus on individual companies rather than (or in addition to) broader sector or market themes.

Market participants, especially those needing to react immediately, often over-simplify. This is an opportunity for investors with a longer time horizon.

Weighing the Week Ahead: Is a Market-Friendly Policy Agenda in Peril?

Once again, the expected quiet summer week was instead filled with action. With analysts of all stripes analyzing every aspect of the changes in the Trump Administration, the financial punditry will do the same. Ignoring the politics and personalities, we are still left with a question that is important to investors:

Is a Market-Friendly Policy Agenda Now in Peril?

Last Week Recap

My notion that last week would be all about Korea and a possible correction was only half right. The Charlottesville events, the aftermath, and the President’s reactions took center stage. The turmoil once again offered a reason to sell. Once again this occurred despite a good week for economic data.

The Story in One Chart

I always start my personal review of the week by looking at this great chart from Doug Short via Jill Mislinski.

Doug has a special knack for pulling together all the relevant information. His charts save more than a thousand words! Read the entire post for several more charts providing long-term perspective, including the size and frequency of drawdowns.

The Silver Bullet

As I indicated recently I am moving the Silver Bullet award to a standalone feature, rather than an item in WTWA. I hope that readers and past winners, listed here, will help me in giving special recognition to those who help to keep data honest. As always, nominations are welcome!

The News

Each week I break down events into good and bad. For our purposes, “good” has two components. The news must be market friendly and better than expectations. I avoid using my personal preferences in evaluating news – and you should, too!

The economic news last week was generally positive.

The Good

  • North Korea backed off from a threatened missile launch toward Guam. There were some signs that diplomacy might prevail over military escalation.
  • Retail sales increased 0.5%, handily beating expectations of 0.3%. New Deal Democrat notes both the strength and upward revisions to prior numbers. Steven Hansen (GEI) confirms the interpretation with his year-over-year, rolling average approach. E-commerce sales continued to lead, growing 16.2% year-over-year. Horan Capital Advisors has more detail, including this chart.

  • NAHB housing market index moved much higher (68 v last month’s 64) and handily beat expectations of 65.
  • Leading indicators, jobless claims and industrial production matched the positive expectations.

The Bad

  • Rail traffic remains in contraction when analyzed without coal and grain. Steven Hansen (GEI).
  • Building permits and housing starts both declined and missed expectations. Calculated Risk notes that multi-family is volatile, mostly moving sideways, but down 35% year-over-year. Single-family starts are up 10.9% year-over-year.

The Ugly

The cholera outbreak in Yemen has now spread to 500,000 people in the last four months. Stat provides perspective and describes the struggle to fight this disease. 30,000 health care workers have not been paid in more than a year.


Better Congressional procedures would encourage more efficient attention to legislation. The Bipartisan Policy Center does a six-month review of the 115th Congress. Questions like number of days worked, use of committees, and delays are part of this analysis.

The Week Ahead

We would all like to know the direction of the market in advance. Good luck with that! Second best is planning what to look for and how to react.

The Calendar

It is a modest economic calendar, with continuing summer vacations for many. Will there finally be a quiet week? I am especially interested in New Home Sales.

The Kansas City Fed’s annual Jackson Hole Economic Policy Symposium begins on Friday. Chair Yellen is the headline speaker, with the topic of “financial stability.” ECB President Mario Draghi will attend, but is not scheduled to speak. has a good U.S. economic calendar for the week (and many other good features which I monitor each day). Here are the main U.S. releases.

Next Week’s Theme

Once again, the idea of a slow summer week, with Presidential and Congressional vacations, was completely wrong! The Charlottesville story is vitally important, but not so much for financial markets. The Administration’s controversial handling of the issue pushed it front and center. We can expect a focus on a specific threat:

Will the Trump team turmoil threaten the legislative agenda?

Last week’s decline proved to be a dip. Will this week be the same? Opinions differ sharply.

I forced myself to listen to pundit speculation, just so I could summarize the wild range. Please remember that our interest is not about the political and personal ramifications of events. My concern here is what this means for financial markets and our investments. Here is the speculation:

  • The Trump Administration has been crippled, preventing any progress on his important agenda.
  • The loss of key advisors will leave the Administration without needed expertise. (This was often cited as the proximate cause of mid-week market weakness).
  • The Bannon departure improved the chances for cooperation with Congress. (This was cited as the cause of Friday’s short-lived rebound. It was even cheered on the NYSE floor by the largely Republican traders).
  • The Bannon departure would weaken the Administration because he would now attack from outside. He could also pressure members of Congress who could face primary challenges from the right.
  • And finally, anyone who has been calling for a correction will inform you that “the time is now.” The claim is that a correction-ready market simply needs an excuse.

Last week I cited some sound, dependable sources about Korea – material worth reading. This week you will be bombarded with viewpoints whether you want to be or not. Play golf. Go fishing. See a ball game. Spend time with your family. Most of the commentary serves a specific political or market viewpoint.

As usual, I’ll have more in my Final Thought, emphasizing the key issues we should be watching.

Quant Corner

We follow some regular featured sources and the best other quant news from the week.

Risk Analysis

I have a rule for my investment clients. Think first about your risk. Only then should you consider possible rewards. I monitor many quantitative reports and highlight the best methods in this weekly update.

The Indicator Snapshot

The Featured Sources:

Bob Dieli: Business cycle analysis via the “C Score.

RecessionAlert: Strong quantitative indicators for both economic and market analysis.

Brian Gilmartin: All things earnings, for the overall market as well as many individual companies.

Doug Short: Regular updating of an array of indicators. Great charts and analysis.

Georg Vrba: Business cycle indicator and market timing tools. It is a good time to show the chart with the business cycle indicator.

James Picerno’s business cycle work also has a positive, data-driven conclusion.

The US economy continued to exhibit a moderate growth bias through July. Although the monetary backdrop still presents a mild headwind, the majority of key indicators published to date suggest that recession risk remains low.

Near-term projections of the macro trend also point to a low probability that the economy will suffer a dramatic deterioration. The eight-year-old US expansion, in short, still looks resilient at the moment.

Insight for Traders

We have not quit our discussion of trading ideas. The weekly Stock Exchange column is bigger and better than ever. We combine links to trading articles, topical themes, and ideas from our trading models. This week’s post, Is the Bull Market Slowing?, showed how traders are coping. Blue Harbinger has taken the lead role on this post, using information from me and from the models. He is doing a great job.

Insight for Investors

Investors should have a long-term horizon. They can often exploit trading volatility!

Best of the Week

If I had to pick a single most important source for investors to read this week it would be the clear and calming words of the Fear and Greed Trader. He writes as follows:

With the major indices at or near all-time highs, low volatility, and everyone clamoring for a correction, the discussion has been ramped up about bubbles, stock market tops, etc. We’ve heard quite a bit of chatter about the bull market’s end being near. It’s too old and tired, its time has come. These calls have come and gone as the bull market has aged over the years.

The rhetoric gets ramped up the higher stock prices go by those that perceive something has to give, be it sooner or later. The perceived bubble has to burst. Therefore, the incessant “There is a stock market crash coming soon” comments portray a perception that is dealing with imagination and speculation rather than facts.

His work, as usual, has plenty of sound data, charts, and good sources. Like me, he is willing to change viewpoints with the evidence, but not when the economy is solid (Atlanta GDP now at 3.8%) and recession chances small.

As I note in today’s Final Thought, it is difficult to reach the right conclusion if you start with a misperception of the facts!

Stock Ideas

Chuck Carnevale has a fascinating post on Warren Buffett’s decision to sell General Electric (GE) and buy Synchrony Financial (SYF). Chuck has done prior research on GE under the tenure of the two most-recent CEO’s. He provides some insight into why a value investor might well prefer the spinoff financial company.

John Rhodes reaches a similar conclusion, shifting some assets to Synchrony from American Express (AXP). Besides its status as the largest private-label card, he cites some of their business relationships.

Steve Castellano likes Dollar General (DG), which he sees as competing successfully against Wal-Mart (WMT).

Peter F. Way uses his market maker hedging approach to compare CVS and Walgreens. While both have reasonable levels of safety, his method highlights some retail choices that investors might prefer.

Dividends and Yield

David Fish highlights seven champions expected to boost dividends before the end of October. His post describes the amazing record of these companies and adds some valuation analysis.

Mark Hines likes Omega Health Care (OHI), making it his “idea of the month.”

Personal Finance

Seeking Alpha Senior Editor Gil Weinreich has an interesting topic every day. His own commentary adds insight and ties together key current articles. My favorite this week was Success Through Booms, Crashes, Inflation And Recession. (Close runner-up is about not botching your retirement!) As is customary in this daily column there is something good for advisors as well as individual investors. He also recommended Cullen Roche’s excellent explanation of current household debt data. This has a lot of information that most neglect along with some excellent charts.

Strategy and Outlook

Ben Carlson has seven strategies for investing at market tops, although that is not what he is predicting. This inspired me to generalize my own thoughts on rebalancing portfolios as conditions change.

Eddy Elfenbein notes the increase in volatility while emphasizing the quiet background – his usual calm and wise advice.

Horan Capital Advisors explains why the economy still has upside via an increase in labor force participation.

Ralph Vince remains bullish.

Watch out for….

…Your bond fund? Morningstar warns that it might be riskier than it looks. The analysis describes risk changes, using the Sharpe ratio, in recent years versus data starting in 2002. Very interesting.

Final Thoughts

Where you end up depends a lot on where you start.

If you think that the post-election rally is all about Trump, you see the market as imperiled by changes in his team. If you see stocks as dependent upon the Administration’s ability to steer a specific agenda through Congress, you watch each twist and turn with bated breath.

If, like me, you had the following view:

  1. Expecting a post-election rally whomever won, just because uncertainty would be removed. (It is what I said at the time).
  2. Analyzing the Trump agenda in terms of the potential for compromise. This has also been consistent and accurate.
  3. Evaluating the market on important factors that have been correct since the move from Dow 10K to Dow 20K.
    1. Valuation compared to alternatives – positive
    2. Valuation compared to inflation – positive
    3. Risk of recession – extremely low
    4. Financial stress – extremely low
    5. Market skepticism – extremely high
  4. Viewing some issues (debt ceiling change) as a threat and others (tax reform) as significant upside. The balances are positive.

With that background, the pending questions and conclusions gain some clarity.

The punditry on Friday was comical. CNBC ran multiple charts explaining each 50-basis point move in the market with some “breaking news.” The market was soft. Bannon was going to be fired, so markets rallied. Bannon might go on the attack against Trump. Markets declined.

Those trading on a time frame of a few minutes had to react to such action, but for the average investor it is complete nonsense. What should you be watching?

Most important is any sign of bipartisan compromise. This is the key indicator of the prospects for a market-friendly agenda.

Another possibility is a reduced possibility of a trade war. (Bannon was one of the most vigorous on trade issues). A tax cut might even be made retroactive (The Hill).

[Some readers might enjoy my recent short paper, Getting Back in the Market. This has more specific suggestions about attractive stock sectors and good tactics. The Top Twelve Investor Pitfalls will help with your plan. Understanding Risk might also be of interest. All are free at your request from info at newarc dot com].

What worries me…

  • Perceptions about the upcoming debt limit issue. No signs of progress so far, and it will be hitting the headlines.
  • Similarly, perceptions about leadership. If enough people conclude that there is a problem, there will be a problem.

…and what doesn’t

  • The Fed. That includes both rate increases at a reasonable pace and the planned balance sheet reduction. Expect these worries to be heating up this week, before the annual Jackson Hole conclave.
  • Recession worries. Nothing peps up a dull story like a headline which includes “Next Recession is Looming.”

Stock Exchange: Is The Bull Market Slowing?

The Stock Exchange is all about trading. Each week we do the following:

  • Discuss an important issue for traders;
  • Highlight several technical trading methods, including current ideas;
  • Feature advice from top traders and writers; and,
  • Provide a few (minority) reactions from fundamental analysts.

We also have some fun. We welcome comments, links, and ideas to help us improve this resource for traders. If you have some earnings season ideas, please join in!


Our last Stock Exchange: “Buy the Dip or Abandon Ship?” took a closer look at market volatility and maintaining an opportunity-based mindset. If you missed it, a glance at your news will show that the key points remain relevant.

This Week – Is the 8+ Year Bull Market Rally Finally Slowing?

To frame this week’s discussion, here is a look at the percent gain and loss for the stock market volatility index (The VIX, also known as the “fear index”) and the S&P 500 (SPY) over the last two weeks.

Market volatility, as measured by the VIX, has gained over 63% during this period, an indication that fear has increased. However, for perspective, here is a look at the same chart since the depths of the financial crisis in March of 2009.

Market volatility has declined (-68.7%) and the S&P 500 has increased (+256.6%) during this impressive bull market rally. However, many investors are questioning how much longer the rally can continue considering the US Fed is less dovish (they’re expected to continue increasing interest rates) and market valuations are high. For example, the Shiller PE ratio sits at almost 30, far above the 1987 Black Monday level, and nearly as high as the 1929 Black Tuesday (but still far below the “Tech Bubble” level in 2000).


For some added perspective, Ben Carlson offers several interesting ideas about what could trigger an end to the ongoing bull market rally in this article: Prepare Now For The End of The Bull Market.

Also worth the read, Dr. Brett Steenbarger shares how he has learned to think in market cycles (both short, medium and longer term) in this article: What I’ve Learned From My Trading Setbacks. For example, Dr. Steenbarger writes:

“Think in Cycles – This has been one of the two greatest changes I’ve made in my trading.  I stopped thinking about trends and ranges entirely, I don’t focus on chart patterns, and I don’t pretend to know what the “big players” are doing apart from noting volume patterns.  Instead, I am identifying dominant cycles in the market at short, medium, and longer time frame and focusing on how those cycles interact with one another.  I am focusing on cycles of volatility in the market, as well as cyclical price action.  This has been a much more effective way to participate in directional market behavior, especially when implemented in event time.”

Further still, here is an interesting chart from Charlie Bilello that puts the recent VIX spikes into perspective.

Expert Picks from the Models

This week’s Stock Exchange is being edited by our frequent guest: Blue Harbinger (also known as Mark D. Hines). Blue Harbinger is a source for independent investment ideas focused on value and income opportunities.

Road Runner: My most recent pick is Align Technology (ALGN), and this is not the first time I have recommended it. I also found ALGN to be attractive during the weeks of 5/25 and 6/29. I look for stocks that are at the bottom of a rising trading channel and if you look at the chart below you can see why I like Align (again). It’s been in a steady rising channel for months and may easily rise over $180 soon. I get in at opportune times, but only hold my position for so long.

Blue Harbinger: I see what you’re doing here, Roadrunner, with these Align Technology trades, and I think you’re pretty clever. This is a company with a lot of upward momentum, and you keep recommending it every time the price pulls back within its upward channel. I imagine you really like it now after its big 5.1% decline yesterday.

RR: My system is disciplined and repeatable, and yes—it’s attractive.

BH: Both revenues and earnings are growing significantly for Algin, and the company posted even stronger numbers than expected last quarter. The numbers were driven by the company’s Invisalign case shipments in North America that were up almost 28%, and shipments in the teenage segment that were up almost 38%. Plus the company raised guidance for next quarter.

RR: I really don’t care about fundamentals like revenues and earnings, but it’s nice to know you appreciate my pick. How about you, Holmes, what have you got?

Homes: This week I like Boston Scientific (BSX). This stock’s dip over the last month is the sort of set up I like to see. From the chart below you can see BSX is below its 50-day moving average, and reasonably priced relative to its 200-day moving average. It’s also received support just below $27 in the past. The price moving above the 50-day average at $27.43 would be encouraging. With limited downside and plenty of upside potential, I hope I’ve brought the humans a solid pick.

BH: To be completely honest with you Holmes, I don’t have a strong opinion on Boston Scientific either way. I suppose it’s nice the company finally returned to profitability last year (and it has remained profitable for the first two quarters of this year) after posting negative net income in 2012 – 2015 and 2007 – 2010.

Another positive for BSX is its diversified and differentiated product portfolio. And further still, if you believe demographics will continue to drive healthcare needs higher, BSX is in a decent position to benefit.

Holmes: It’s nice you pay attention to historical earnings numbers and product portfolios, but my style is dip-buying mean reversion, my average holding period is six weeks, I exit when my price target is achieved, and I control risks based on macro factors and stops.

BH: Well have you also considered that BSX is sensitive to the medical device tax of the Affordable Care Act? It’s probably helpful for BSX management to have some clarity from Congress (for now anyway) that the tax won’t be eliminated considering the “Repeal and Replace” efforts seemed to have stalled out.

Holmes: That’s all great, but my edge is based on quantifiable mean-reversion and dip-buying, and I’ll stick to that. How about you Oscar, what do you like this week?

 Oscar: This week’s pick is the Video Game Tech ETF (GAMR). The pick feels appropriate considering the growing popularity of these games.

BH: That pick is a little concerning to me. It’s a small ETF with less than $30 million in assets. Such a small ETF size can create challenges. For example, there are days when the trading volume is only around 3,000 shares. You’re going to end up moving the market against yourself if you try to place any big trades.

O: That’s interesting, but I trade based on momentum, and my holding period is usually only about 6 weeks.

BH: Have you also considered the impact of the bid-ask spread on such a low volume ETF? Plus, I have to believe it’ll trade at a significant discount or premium to its NAV on a lot of days that may work against you too.

O: That doesn’t bother me. I’ve been able to successfully rotate in and out of sectors, and I control risk with stops. How about you Athena and Felix, any trades this week?

Athena: Felix and I have no new trades this week. We’ve learned not to reach when opportunities are not in our wheelhouse. Sometimes the wisest thing to do is nothing at all. We’ll certainly let you know when we’ve got something new and attractive.


Trading volatility spikes has special risks, but also special rewards. We continue to monitor the market for changing market cycle trends, and our models continue to indicate bullish market health in all time frames. Despite this being the second week in a row with a volatility spike (and another pullback in stock prices) we’re still finding attractive opportunities.

Stock Exchange Character Guide

Background on the Stock Exchange

Each week, Felix and Oscar host a poker game for some of their friends. Since they are all traders, they love to discuss their best current ideas before the game starts. They like to call this their “Stock Exchange.” (Check it out  for more background). Their methods are excellent, as you know if you have been following the series. Since the time frames and risk profiles differ, so do the stock ideas. You get to be a fly on the wall from my report. I am usually the only human present and the only one using any fundamental analysis.

The result? Several expert ideas each week from traders, and a brief comment on the fundamentals from the human investor. The models are named to make it easy to remember their trading personalities.

Getting Updates

We have a (free) service for subscribers of our Felix/Oscar update list. You can suggest three favorite stocks and sectors. Sign up with email to “etf at newarc dot com”. We keep a running list of all securities our readers recommend. The “favorite fifteen” are top ranking positions according to each respective model. Within that list, green is a “buy,” yellow a “hold,” and red a “sell.” Suggestions and comments are welcome. Please remember that these are responses to reader requests, not necessarily stocks and sectors that we own. Sign up now to vote your favorite stock or sector onto the list!